However, as Meta CEO Mark Zuckerberg previously shared, the company isn’t looking to make a profit from the Quest hardware, in fact, this price drop may be the company following through on making it a loss leader (or an even bigger one if it was already).īack in October, after criticizing the expected up to $3,000 price tag of Apple’s to-be-announced headset, Zuckerberg had this to say: Highlighted by CNBC, Meta’s AR/VR division Reality Labs lost a huge $13.7 billion in 2022 and the price drop for its Quest hardware is part of the company’s plan to increase its customer base. The Meta Quest 2 will be dropping from $489 to $429 and the high-end Quest Pro will be dropping 33% from $1,499 to $999. Meta announced the major price changes today – particularly for the Quest Pro – that will take effect on March 5 (via CNBC). The news comes after Meta had a big loss for its “Reality Labs” division in 2022 and expectations for Apple to show off its first headset in June. The more affordable Quest 2 is dropping by $70 with the Quest Pro 2 price being slashed by $500. Meta has announced changes aiming to make its Quest 2 and Quest Pro VR headsets more enticing.
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